Say hello to Smarty Pants, a simple, animated character who is the new spokesperson for the AA Smartfuel fuel rewards programme. Developed to personify the sense of pride that comes with being ‘smart’, Smarty Pants delivers a wide range of messages, tips and tricks to help people engage with and take full advantage of this programme. A fun, eye-catching personality who’s not afraid of busting out a fuel-inspired pun – it’d be fuelish not to!
Along with a refreshed brand, we’ve got Smarty Pants popping up everywhere – on digital banners, billboards, the website, the app, animated films… he’s doing his work across a myriad of channels. Usually with another important message dressed up in a smart comment.