Kahu
The Challenge
MoleMap needed to develop a new brand to house their camera and artificial intelligence company. There was a need to elevate the branding, to stand out amidst a busy medical environment and identify the brand as a leading-edge technical specialist in diagnosis tech.
The Insight
At the heart of Kahu lies a commitment to see more and diagnose better.
From a shortlist of brand names, Kahu took flight. Named after the Australasian harrier hawk, which has pinpoint accurate eyesight and the ability to constantly survey the landscape it flies over. The perfect analogy for MoleMap’s own vision with the company.
Our Roles
Brand Strategy
Brand Design
“Bob's helped us craft a brand that stood out against traditional medtech companies. More than that, I was really impressed with their process. Bob's kept us updated all the way through, generating insights from customer interviews and delivering on time and on budget.”
Stuart Dalrymple
CEO at Kahu
Outcome
$3m+ in funding raised