With the changing landscape of tertiary education, this polytechnic needed to press reset.
We unearthed the real Ara advantage, showing everyone from school leavers to career changers how they could graduate with an edge. As well as inspiring a new sense of pride and passion.
‘Advantage You’ sits at the heart of the campaign – a creative platform brought to life by Ara staff and students across the faculties – with a bespoke alphabet, photography and films. The result is a powerful celebration of this incredible institute.