On the back of extensive research, we embarked on the process of redefining and clarifying the MoleMap brand. A new brand purpose of ‘continually challenging ourselves to find better ways to help people prevent, detect and manage skin cancer’ led to a compelling outward-facing message: ‘Give your skin the best chance.’
A fresh new look and an engaging language was developed to appear across various types of media, including a re-design of the clinics themselves. Simple, professional, reassuring and calming.
“Bobs masterfully managed our brand strategy and rollout. From workshopping with a management team and board to putting the final touches on every design. Thank you Bobs!”
Vlad Mehakovic, MoleMap ANZ Chief Customer Officer